Read e-book online Actionable web analytics : using data to make smart business PDF

By Jason Burby

ISBN-10: 0470124741

ISBN-13: 9780470124741

As a marketer you will need to know the way our shoppers and clients are interacting together with your model, particularly within the electronic area. This publication is set the why, not only the how, of electronic analytics and past. it's meant to assist dealers know how to raised leverage insights and shift their groups to target electronic good fortune, not only the loads of information. usually this implies moving approach, attitudes and other people to create a "culture of study" within your company. 'Actionable net Analytics' stocks the confirmed framework for making that shift in pondering for electronic teams.

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In the end, everyone is aware of how their actions contribute to the success of the company. Once people and departments have clear and specific metrics to define their success, they tend to have an entirely different (and often much more motivated) approach to their work. We’ll dig deeper into this subject in future chapters. Data-Driven Decision Making What exactly does it mean to use data to make decisions? Probably the best way to explain the process is to look at the traditional way web organizations work.

Product marketing managers argue with designers; financial officers clash with technologists; designers irritate editors; and information architects fight with everyone. The problem is that each comes from a different place, and each has a set of beliefs about what’s important on the Web and what isn’t. Visual designers, for example, tend to take a brand-centric view. They believe that when colors and typography work well, a site produces a pleasing emotional experience that yields long-term benefits for a company.

Design CHAPTER 2: PERFORMANCE MARKETING ■ 18 Throughout the industry, you’ll find competing theories, interests, and, some would argue, ideologies about what a good website should be. There are those who talk about brand extension, usability, and experience design. They all have prescriptions for success and predictions of doom if you fail to follow their advice. Each sees web design as something that can be inherently good or bad. Some web analysts would like to promote their field as yet another voice in this debate.

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Actionable web analytics : using data to make smart business decisions by Jason Burby

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